Visit the center at: http://www.thearmyexperience.com/
The U.S. Army needed an innovative way to communicate its mission, values, resources and career opportunities to a new generation of Americans on a local level. The Army Experience Center (AEC) now serves as a twenty-first century destination for people to get accurate information about the Army directly from the source.
Conceived and built over a ten-month period in the Franklin Mills Mall in Philadelphia, the 14,500-square-foot technology and education center is fast becoming a model for Army recruiting nationwide. Touch screen kiosks, state-of-the-art presentation facilities, community events and high-action simulators are just a few of the AEC features helping to shatter outdated stereotypes and start new career conversations.
As the U.S. wages wars in Iraq and Afghanistan, the Army has been looking at new approaches to attracting soldiers since a dismal recruiting year in 2005. Other steps have included increasing bonuses, hiring more recruiters and easing some standards.
Some people are not too excited:
Over the past year, as part of the United for Peace & Justice—Delaware Valley Network’s campaign to close the Army Experience Center (AEC) located in the Franklin Mills Mall in Northeast Philadelphia, there have been regular protests and a monthly vigil (3rd Saturday of the month) at Knights & Woodhaven Roads, urging people not to shop the mall until the AEC is closed.
Thoughts?

