We live in a world that is increasingly interconnected. Social networking tools have taken the place of US Postal mail and telephones as communication devices. The problem is not what tool to use, it is how to get your information to the people who need it. Should you create and send your message through e-mail, post to Facebook, Twitter, then post to your blog? If you have 28 hours in the day, maybe. The solution is to use your blogging tool as a single point of entry, and leverage the RSS capabilities to give your readers flexibility in how they wish to view your content. RSS is the feature that provides a standard way many social networking tools use to display your information. Take a look at this from Common Craft for an RSS primer:
So, where does it go? Take a look at this presentation to get a feel about how one message on campus can be delivered to multiple outlets immediately:
This post is the first one since I installed the Twitter Tools. This should enable me to post this article, and then it will be placed on my Twitter account. We will see.
